With an exclusive capsule collection and artisanal collaboration that pays homage to the cultural richness of China, taking the brand’s codes into new creative territory.
Red, the colour that symbolises luck and prosperity in Chinese culture, is the common thread running through the collection. Here, Burberry reinterprets its iconic check print with a seasonal twist, introducing a stylised snake motif with the initial B as a tribute to the new year.
The collection includes outerwear, trench dresses and knitwear, as well as mini versions of key pieces such as puffer jackets and checked scarves. Accessories, designed as luxury gifts, range from silk and cashmere scarves to leather wallets, hats and bag pendants.
To bring this collection to life, the British fashion house has worked closely with Qian Lihuai, a central figure in the art of bamboo weaving in China. The material, which is deeply rooted in Burberry tradition, from its signature trench coat to the iconic Check scarves, is reinterpreted here with a contemporary approach. Qian, who comes from a family with a long history in the art of bamboo, brings a modern take on this ancient technique.
The collaboration takes the form of ‘Us’, a collection of nine bamboo sculptures created by Qian for Burberry. These abstract, meandering, hand-woven pieces capture themes of unity and diversity, reflecting the family ties that are central to the Year of the Snake. Each sculpture has its own story, but together they form an interconnected whole that explores love, care and support.
The sculptures star in a visual campaign with actor and brand ambassador Zhang Jingyi, photographed by Walter Pfeiffer, and are also displayed in the windows of major flagship stores in China.
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