Scottish plaid, exclusive fragrances and beauty classics in extended versions arrive just in time for holiday (auto)gifting.
It is a special collection that aims to intertwine the rich Scottish tradition with the contemporary aesthetic that defines the brand. Inspired by tartan, a print that embodies unity, identity and connection, Byredo‘s new campaign invites us to experience the warmth of winter gatherings through its modern and refined vision.
In this way, Tyler Mitchell captures the essence of the most special season of the year with twins Elizabeth and Victoria Lejonhjärta as the protagonists. The result is an homage to Christmas nostalgia, fusing the classic with the contemporary in a series of images and videos that celebrate togetherness and comfort.
Byredo‘s Christmas collection introduces its iconic ‘Alphabeta Tartan’ motif in a colour palette that mixes green, red and yellow. This special edition ranges from scarves and blankets to cushions, stockings and even a sophisticated hot water bottle, designed for those looking to add a cosy and elegant touch to their spaces.
And for perfume enthusiasts, the range of iconic fragrances is expanded with a new 250 ml format. Favourites such as ‘Rose of No Man’s Land’, ‘Bal d’Afrique’, ‘Gypsy Water’, ‘Mojave Ghost’, ‘Blanche’ and ‘Black Saffron’ are now available in a more generous presentation, ideal for gifting – or treating yourself – this holiday season.
The ‘Trois Encens’ incense set is a must-have for this season, bringing together Byredo‘s most iconic scents: ‘Bibliothèque’, ‘Tree House’ and ‘Burning Rose’. This trio seeks to recreate in the home the warm and intimate feeling of winter celebrations, transporting us to a world of sensory memories.
Last but not least, the make-up range is also reinvented with exquisite shades for the occasion. The new eyeshadow palette ‘Eyeshadow 5 Colours’ in the shade ‘Transcendent’ promises versatile and luminous looks. The ‘Magnetic State’ mascara, the classic lipstick in the vibrant ‘Flamboyant Red’ and the ‘Bâton de Lumière’ highlighter in ‘Gilded Memoir’ are designed to add a festive glow to any look.+
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