In its constant exercise of transforming the everyday into an object of desire, the Swedish brand unveils a new obsession.
The new Lip Care Balms are five lip balms that elevate the simplest gesture of everyday make-up into an absolutely sensorial experience. And yes, like everything from Ben Gorham, they’re pure addiction.
Because if we were already hooked on their fragrances – modern fragrances like Bal d’Afrique or Gypsy Water – and their lipsticks that flirted with art and glam, this new move is more subtle, more intimate and probably more effective. We’re talking about balms that moisturise, smell amazing and leave a subtle but attractive colour.
Intense hydration without a greasy feeling, thanks to a vegan formula with castor oil, shea butter and cocoa butter. But we’re talking about Byredo, so it’s not enough for it to work: it has to seduce. And that’s where Jérôme Epinette comes in, who has designed a unique olfactory composition for these Lip Care Balms: red fruits, powdered flowers and vanilla cream.
Visit the brand’s official website and discover the five shades: “Chromophobia”, “Celeste Nostalgia”, “Chain Reaction”, “Cloud Bursting” and “Fantome Rapture”.
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