Camper FW/2018 | From supernatural to the post-apocalyptic

Camper continues to rise in terms of advertising campaigns. Their latest FW18 bet is created by the visionary mind of creative director Romain Kremer (@romainkremer) who conceives the new proposal as a supernatural adventure through virtual reality.

The main characters of this futuristic world are nine different avatars ranging from the supernatural to the post-apocalyptic, stretching the imagination and blurring the line between the abstract and the absolute.

Camper FW/2018 by Romain Kremer

18 photos

The 9 avatars: Rolling Kun, Magma, Nucleo Pix, Terra, Cloud Pix, Rose Brutus, Nucleo Pix, Sky Brutus and Rolling Chan give the form of one of the most attractive campaigns of recent times.

Visit the Camper website to discover the powers and the why of all the characters and immerse yourself in the new virtual game of the fight between good and evil.

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Creative Direction:: Romain Kremer
Photography: Daniel Sannwald
Styling: Anna Trevelyan
Makeup: Isamaya Ffrench
Hair: Charlie Le Mindu