Marc Jacobs has launched its Fall 2024 campaign, an event that brings together a stellar cast of models, musicians and fashion fans. Under the tagline “What is Marc Jacobs?”, the campaign features the iconic Cardi B, supermodel Irina Shayk and innovator Lil Uzi Vert, all captured through the lens of filmmaker Harmony Korine.
In addition, the campaign includes a film starring online streamer Kai Cenat featuring emerging models Alex Consani and Gabbriette, and singer/songwriter Clairo. Designed by Alaistair McKimm, the campaign highlights the brand’s FW24 ready-to-wear collection along with a range of accessories.
The collection features graphic zebra prints, shiny leathers, distressed denim and metallic studs, all in a palette of bright red, black and silver. Key pieces include iconic bags such as the satchel, tote and snap, along with a new silhouette called Dual, which promises to become a modern classic.
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