Carhartt WIP returns with the second installment of its Fall/Winter 2024 collection, once again collaborating with London-based photographer Finnegan Travers. This time, the campaign takes a dip in a melancholy-tinged South London, the perfect setting for a fusion of seasonal novelties and reimagined classics.
Among the collection’s standout pieces, we find palettes of deep autumnal tones ranging from dove grey to aura purple, along with a new camouflage motif that highlights the proposition’s sombre air.
This contemporary camouflage takes center stage on key pieces like the Duck Active Jacket, Duck Landon Pant and iconic Duck Detroit Jacket. Utilitarian influences are echoed in the women’s line with the Duck Orell Denim Jacket and a long-cut poplin cargo skirt.
Timeless Carhartt emblems like the Double Knee Pant and OG Detroit Jacket for women get a refresh with new rinsed colors, while American Script pieces arrive in saturated hues, highlighting details like triple stitching and two-tone embroidery. Military-inspired silhouettes like the Olten Hooded Parka and Olten Bomber round out this drop.
The Carhartt WIP FW24 collection is now available on the brand’s website and at selected retailers.
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