Captured on the outskirts of Paris by talented photographer Léa Ceheivi, the languid atmosphere of summer is reflected in every image of the campaign, which captures ordinary and intimate moments, from the most introverted to the most extroverted of existence.
Ceheivi describes the sense of boredom that permeated the atmosphere during the shoot as an opportunity to seek warmth, tranquility and connection. After her work on the music video “Generator” by French duo Justice, she felt the desire to return to her roots, seeking a sense of rootedness with family and friends.
The S/S24 collection is presented in a familiar context, with warm, saturated tones framing the garments. Soft knit sweatshirts and pants are paired with loose denim pants and lightweight briefs, reflecting the ease and comfort of the environment.
Léa Ceheivi, known for her versatility as a director, photographer and visual artist, brings a unique sensibility to the collection, capturing the essence of sisterhood and feminine strength that Carhartt WIP seeks to reflect.
The Carhartt WIP S/S24 women’s collection is available now at Carhartt WIP stores, carhartt-wip.com and select retailers worldwide. Immerse yourself in a world of comfort and style, where softness meets strength in every garment.
For more news about Carhartt WIP, click here.
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