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Carhartt WIP takes a trip back in time to the New York of the 1990s

A dreamlike energy takes over Carhartt WIP’s FW23 campaign, recreating New York’s underground nineties scene.

Carhartt WIP takes a trip back in time to the New York of the 1990s

Daniel Derro Regan has been commissioned to explore with his images the nostalgic turn-of-the-century setting of the city that never sleeps.

A dreamlike, retro energy pervades Carhartt WIP‘s FW23 campaign, recreating New York‘s underground nineties scene amidst trains, fast food restaurants and moonlit park conversations. At the same time, new pieces are presented, including striped knitted jumpers, denim waistcoats, relaxed fit trousers, short-sleeved T-shirts embellished with graphic motifs and embroidered varsity jackets. In addition, a range of accessories such as caps and hats complete the launch.

You will be able to find them all soon at carhartt-wip.com. In the meantime… Why don’t you take a look at the new Awake NY?

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