Carhartt WIP unveils FW23 “Heart Eyes, Straight Face” campaign

The campaign video, directed by talented Detroit photographer Samuel Trotter, is a visual representation of love.

From intertwined red roses to plush hearts placed over eyes, the campaign evokes the feelings of love and comfort that blossom during the cold months. However, the real star of the video is the new Carhartt WIP collection, which is revealed through a series of captivating shots.

The “Campus” collection showcases prep-inspired styles that have been meticulously fused with Carhartt WIP’s signature workwear aesthetic and urban edge. The collection includes standout knit pieces, such as a sleeveless V-neck with ribbed and striped detailing, as well as the iconic Rugged Letterman jacket for women. The heavy wool Beckley coat in a deep navy blue, comfortable sweatshirts and stylish sweatpants are adorned with the distinctive “C” logo and plaid patterns.

You can get a sneak peek at the garments in the video above. On the other hand, the long-awaited Carhartt WIP FW23 collection is now available in both physical stores and online.

In other fashion news, Stüssy and Clarks meet for the fourth time on a new pair of Wallabees.