Carlos Alcaraz is the face of Louis Vuitton’s SS24 campaign

Louis Vuitton unveils its first campaign starring Carlos Alcaraz for the launch of its Formalwear collection for SS24.

A few months ago, the French brand Louis Vuitton announced Carlos Alcaraz, number one in the world of tennis, as its new ambassador. Now, they finally reveal how modern tailoring and the new codes of contemporary elegance are personified in the figure of the young ambassador of the Maison, who lends his choreographic movement to the stylised silhouette of the new Louis Vuitton creations in a series of images and a video.

Echoing his movements on the court, the most recent Wimbledon champion and world No. 1 evokes the stylised contours of the collection with his graceful movements. In the campaign, Alcaraz wears timeless eveningwear and sophisticated basics, while posing in an athletic choreography that recalls the tennis champion’s talent on the court, showcasing the spirit and skill for which he is world-renowned.

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The Men’s Spring-Summer 2024 Formalwear campaign arrives in Louis Vuitton shops on 31 August.

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