Supernovas Maggie Maurer and Valentin Caron star in the fictional world of Casablanca Pre-Spring 2024 directed by Tajer in which the brand becomes an avenue of imaginative expression that unites cinema and sportswear as an extension of our dreams and aspirations.
Diving for the first time into the concept of “pre-collections”, the Parisian brand reinterprets the motifs that are part of its identity with an ingenious and creative campaign that puts the spotlight on artistic talent.
The collection itself is represented by a palette of vibrant colours seen through pieces such as zigzag crotch polo shirts, pleated skirts and embossed pastel bags to complete the preppy look.
In this film, in which the characters seem to evoke the stylings of the resorts and the elite on the tennis court, Hollywood cameramen can be seen holding two-tone bags next to white varsity outfits with delightful illustrations. Meanwhile, other film couples break vases in the brand’s colourful garments, and models don Canadian dinner jackets with embroidered creatures that complete the textile series.
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