Casablanca's first ski collection is here

Charaf Tajer’s hedonistic universe reaches new heights.

Under the title Ski 2025, Casablanca turns the mountains into its new setting, leaving behind the colourful landscapes of Morocco. Here, sophistication finds its place, between adrenaline and cheerful aesthetics, coexisting in perfect harmony and total naturalness. Inspired by the retro elegance of Alpine resorts and the raw energy of freeski culture, the collection radiates luxury, colour and movement in a total of 64 ready-to-wear pieces and accessories.

Colour, always the star of the show, takes us on a journey from dusk to dawn. Gradations of red, orange and black evoke sunsets that set snow-capped peaks ablaze, while icy whites, translucent blues and silvery flashes capture the purity of freshly fallen snow. Quilted jackets, wool jumpers and knitwear reinterpret après-ski through a refined and modern lens.

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Among the most notable new features are Casablanca‘s first technical glasses, an accessory designed to shine – literally – on the mountain. Their mirrored lenses, with multi-layer treatment, protect against the intensity of the sun at high altitudes and improve depth perception, offering panoramic and accurate vision. The elastic strap, adorned with the silicone monogram, reinforces the brand’s signature blend of performance and graphic luxury.

Ski 2025 also marks the beginning of an unprecedented collaboration with Faction, the Swiss freeski brand renowned for its precision craftsmanship and creative spirit. This partnership has given rise to the Dancer 79 Casablanca ski, a limited edition that reinterprets Faction‘s new piste model through the aesthetic vision of Charaf Tajer. Designed for intermediate skiers, it combines grip, fluidity and a feeling of control that reflects the quest for balance between technique and style.

The campaign was filmed at the Italian resort of Monterosa, featuring athletes Cody Cirillo and Kelly Wilson in front of the lens of photographer Frederik Kalbermatten and under the audiovisual direction of Etienne Mérel.