Casamigos conquers Chamberí: an immersive experience with a summery flavor

When the temperature rises, Madrid responds. And this year it does so with an offering that transcends the expected. Casamigos, the super-premium tequila born from the friendship between George Clooney, Rande Gerber, and Mike Meldman, lands in the vibrant Chamberí neighborhood with an activation that is not just a tour, but a true lifestyle statement: Casamigos Tequila Chamberí Edition.

For two weeks—from May 26 to June 8—this iconic neighborhood of the capital is transformed into a laboratory of sensorial experiences, where fine cocktails, local cuisine, and cultural creativity converge under a single color code: the unmistakable Casamigos turquoise. More than 20 venues, exclusive workshops, awards, art, and a narrative designed for a generation that values ​​what is real and what leaves a mark.

A TEQUILA THAT TELLS A STORY

Casamigos is not simply a tequila brand. It’s the result of a lifestyle that revalues ​​artisanal and authenticity. From its origins in Jalisco, Casamigos produces 100% Blue Weber agave, hand-harvested and baked for 72 hours in traditional ovens, followed by double distillation and slow fermentation. This extreme care in the production process results in a smooth and elegant liquid. A tequila that is best sipped neat, without the need for salt or lime, and that accompanies shared moments with ease.

CHAMBERÍ, CAPITAL OF THE CASAMIGOS STYLE

For this arrival in Madrid, the brand has chosen Chamberí, a neighborhood that combines history with a constantly vibrant gastronomic and cultural scene. Along the route, spots like Perrachica, Lady Chamberí, BAM Karaoke, Vino & Compañía, Maddock, and Cantero 1956 become ambassadors of the Casamigos universe, offering experiences centered around the brand’s signature cocktail: the Casa Paloma.

Made with Casamigos white tequila, fresh lime juice, and the new Schweppes Pomelo, this cocktail is poised to be a summer favorite. Every Casa Paloma consumed at the participating bars on this route comes with a turquoise key, access to a world of prizes: such as an afternoon for you and your friends at the Casamigos Hotel, with personalized mixology and curated music.

ART, MAPS, AND AN ILLUSTRATED ROUTE TO REMEMBER

To guide urban explorers through this journey, Casamigos has collaborated with illustrator Johann Andreu, who created an exclusive graphic piece featuring his distinctive style of curved shapes and vibrant colors. This map not only indicates the key points along the route, but also becomes an object of desire in itself: a work of art that encapsulates the brand’s contemporary aesthetic and will be available in physical format for those who complete the experience.

In addition, other illustrations signed by Andreu will be present along the route in the form of collectible pieces, reinforcing the feeling that Casamigos is not simply in the neighborhood, but has reinterpreted it visually and emotionally.

FOUR WORKSHOPS

Activation isn’t limited to sipping and toasting. Casamigos has designed four multisensory workshops in collaboration with key neighborhood businesses to encourage encounters, learning, and discovery. Each workshop has its own narrative, but they all share one common denominator: the perfect pairing with a Casa Paloma.

• Gilda Workshop at Cañas y Tapas (June 3): a tribute to the most iconic Basque aperitif. Green, salty, with just the right touch of spice. An exploration of flavors where tradition intersects with creativity.
• Cocktail Masterclass at La Armería de la Mina (June 5): an immersion in the Casa Paloma universe, guided by a brand ambassador. Technique, precision, and that intangible art of combining ingredients with personality.
• Pizza Workshop at Can Pizza (June 10): an opportunity to get your hands dirty and understand why this establishment has been recognized as the best pizzeria in Spain. From the flour to the oven, everything is made with passion.
• Flower workshop with Metatopy at Vinos & Compañía (June 11): an unexpected offering where botany and floral design take center stage. Because the sensorial isn’t just about drinking it, it’s also about smelling, touching, and looking at it.

Without a doubt, Casamigos Tequila Chamberí Edition is the perfect plan for living unique experiences while rediscovering the neighborhood you’ve always known through its people and flavors. During these weeks, Olavide will be the epicenter of friendship, a community united by authenticity and the desire to celebrate together every day.

The connection between what you eat and how you give yourself in intimacy is much more intense than it seems. Do you dare to discover it?