CASONÁ is not simply a fashion brand, but a space where creativity, tradition and commitment to the environment converge. If there is one thing the brand stands out for, it is the fusion of two cultures, their people, customs and experiences. Carmela Osorio was born and raised in Venezuela, Caracas, while Inés Sainz grew up in Marbella. Both met in Spain and together they gave free rein to their creative ideas.
Carmelá Osorio, the brand’s creative director, began her career in fashion at the age of 20, with a desire to work with designers who shared her values and vision. Her time at Ralph Lauren and Calvin Klein, where she had the opportunity to collaborate with Raf Simons, was fundamental in building her identity. Carmelá learned not only about design, but also about the importance of the market and trends.
Carmelá partnered with Inés Sainz, art director, to bring CASONÁ to life. Together, they are committed to creating a brand that not only offers high quality garments, but also promotes values of inclusion, responsibility and environmental awareness. The pair are building a fashion community that transcends borders and celebrates diversity and sustainability in all its forms.
“Beyond artisanal tailoring, CASONÁ is your home. We are an evolving concept and creative community; a home where craft, design and culture collide. Just as each wardrobe is personal and reflects individuality and style, our collections are made up of garments designed to become your own statement of uniqueness,” explain the creative duo.
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