The chavs are cool again
It seems that after a couple of years of embracing silent luxury, the chavs’ aesthetic is making a comeback stronger than ever. All thanks to Demna’s Gucci.
It seems that after a couple of years of embracing silent luxury, the chavs’ aesthetic is making a comeback stronger than ever. All thanks to Demna’s Gucci.
Synthetic photography no longer documents reality; it constructs a believable one that activates the same thing luxury products do: desire.
The double sold out at the Metropolitano becomes a tangible memory through the limited edition photobook “RIP DREAMS”.
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