Fiorucci gives new life to the iconic San Babila store, but in augmented reality
The iconic San Babila store, closed in 2003 but never forgotten, reopens exactly where it was in Fiorucci’s hands. Just not physically.
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The iconic San Babila store, closed in 2003 but never forgotten, reopens exactly where it was in Fiorucci’s hands. Just not physically.
The result is an interwoven wardrobe, full of textures, that plays with the lightness and comfort of the season.
Pucci’s new Spring/Summer 2025 campaign fuses the house’s iconic print with a contemporary reinvention of Marilyn Monroe.
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