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This second chance is possible thanks to the H&M Pre-Loved project, which is committed to giving a second life to used garments and thus promoting a circular system with sustainable and innovative solutions for customers.
And the protagonists of this story could be none other than the constantly evolving community of creatives orbiting around the fashion house.
Moto K., an 80-year-old man who grew up in Japan when life moved at a slower pace, is the undisputed protagonist of this story.
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