Under the slogan “Iconic From the First Step”, the FW25 campaign brings together stars from the worlds of music, fashion and pop culture.
The proposed story invites us to enjoy an exciting journey from the origins of UGG in the 1970s to the present day, where it has established itself as one of the most acclaimed brands in the industry. Each ambassador interprets the pieces in their own way, reinforcing the idea that each design is an open canvas for different generations and styles.
In addition to Central Cee and Sarah Jessica Parker, we find familiar faces such as Jeremy Scott, Alton Mason, Rina Sawayama, Stefon Diggs, and Elsa Hosk. Athletes, musicians, designers, and models who, together, embody that community vision that Anne Spangeberg, president of UGG, defines as ‘a collective effort and, therefore, a collective celebration.’
The new collection revives and updates icons such as the Classic Ultra Mini, the Tasman, the Classic Micro, the Elea Slip-On and the Fluff Momma. Visit the official website and discover all the possibilities.
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