Central Cee is the new star of New Era

The acclaimed Shepherd’s Bush-born rapper teams up with the iconic brand to offer an exclusive collection of caps under his Syna World label.

This meeting not only pays tribute to Central Cee‘s unique style, but also marks a before and after in the history of New Era. And the reason is none other than to celebrate the overwhelming success of the Brit’s album ‘Can’t Rush Greatness’, released on 24 January, and the strong relationship that has united the protagonist and the headwear brand for years.

The collection focuses on the iconic 59FIFTY cap, an emblem of streetwear culture, and features two special designs: a camouflage version that combines grey and black, and a more sober option in black with rose gold details. Notably, this is the first time New Era has swapped its classic gold sticker for this special rose gold shade, which dominates the entire visual identity of the album.

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To create this capsule, Central Cee was inspired by the first caps he wore as a child. The Syna logo, his personal brand, occupies the centre front of the first model, accompanied by pins that pay tribute to his work. The second, bolder design also features the personal emblem on the front, as well as metallic embroidery, the slogan ‘Life of Syn’, and side patches with the album name and the message ‘Forgive Me’.

The limited edition collection is now available at neweracap.eu and at the flagship London store on Carnaby Street.