Chanel acquires 25% of Swiss luxury watch brand MB&F

Chanel continues to consolidate its influence in the world of fine watchmaking with a new strategic move: the French Maison has acquired a 25% stake in MB&F, becoming a key minority shareholder in the renowned independent brand. This move reinforces Chanel’s vision in a sector where it has already made its mark after previous investments in firms such as Romain Gauthier in 2011 and F.P. Journe in 2018, demonstrating its commitment to craftsmanship and technical innovation.

Majority control of MB&F remains in the hands of its founder, Maximilian Büsser, who still holds 60% of the company, while his partner, Serge Kriknoff, holds 15%. According to Büsser, “in such a favourable context as the current one, and with a management team at its best, it was our responsibility to take this decisive step to ensure the long-term future of MB&F, just as the brand prepares to celebrate its 20th anniversary.” He also stressed that the alliance with Chanel will allow the firm to access, when necessary, a broader ecosystem and a network of specialized suppliers, providing greater solidity to its operations.

For his part, Frédéric Grangié, President of Chanel Watches and Fine Jewelry, expressed his enthusiasm for this collaboration, highlighting the affinity of values ​​that both houses share: “Independence, creativity and excellence.” Grangié also framed this acquisition within Chanel’s long-term strategy to preserve and develop unique know-how in the field of fine watchmaking, thus reaffirming its position in a market as exclusive as it is demanding.

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