Chanel has already stealthily conquered the sneaker market

There is no doubt that Chanel is one of the most enigmatic brands in the fashion industry. It hardly ever reveals what it does, presenting its products at fashion shows and, on special occasions, sharing them on social media. So it’s hardly surprising that no one has noticed its significant and discreet foray into the sneaker world.

Chanel‘s exclusivity is no coincidence, it has been working on it for years. Its philosophy is clear: only a privileged few have access to its products, and if you want to keep up to date with the latest news, you’ll have to find out for yourself.

Although it may not seem like it, the fashion house has long since conquered the trainer market. Some it-girls like Peggy Gou have already turned them into wardrobe staples, combining them with their unique and fun personality.

Perhaps their success lies in the variety of their styles, which range from classics made of elevated materials to the most avant-garde versions with metallic details. Some are reminiscent of successful silhouettes such as the Dunk or Nike‘s Air Max 95, but elevated to the world of luxury.

In e-commerce, most of the models are out of stock and in the physical boutiques it is almost always necessary to pre-order them to get them. However, there is always the option of resale, although prices soar to stratospheric levels?

And speaking of trainers… Have you seen the new TK-MX by Givenchy?