Channing Tatum is the new official face of Versace Eros

The Italian fashion house’s men’s fragrance line is pleased to announce its latest ambassador.

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Through a sensual campaign, Eros Energy Eau de Parfum is unveiled, a strong and charming proposal that embodies the personality of the prestigious Hollywood actor. It is for this very reason that Donatella Versace decided to bet on him as the perfect embodiment of modern Eros, celebrating love, power and dedication.

The formula, which maintains the invigorating essence of the rest of the line’s scents, finds its inspiration in the Mediterranean coast, the freshness of its landscapes and air, and the ostentation of a luxury vacation in Italy.

Check out the video below and discover the full campaign:

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