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Chet Lo explores desire and eroticism in new campaign

The Asian designer projects a new film that seems to evoke the symbolism and aesthetics of Wong Kar-wai’s ‘In the mood for love’.

Chet Lo explores desire and eroticism in new campaign

Chet Lo‘s new collection entitled ‘HAAM4SAP1″ SALTY: PORNOGRAPHIC: DIRTY‘ is stimulated and encoded through various references based on sexuality, love and Chinese erotic art.

The NY-based creative director welcomes his new proposal with a seductive campaign, captured by Nicole Chen, also inspired by the Japanese art form of Shunga and Shibari, a modern practice of bondage with ropes with which to play a new modern fantasy; while breaking all the taboos associated with that universe.

Chet Lo dresses and undresses his models who celebrate the desires of sexuality and show different acts of love through scenes in which they wear fitted pants, knitted dresses with halterneck collars or double layered knitted mini-dresses. The collection also includes much more fitted garments that outline the silhouette, such as blazers or maxi skirts.

Of course, in this sequence there is also space for its iconic spiked fabric with which it makes from dresses to skirts or sleeveless tops with which it closes the SS24 collection.

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