Christina Ricci stars in Ganni's FW24 campaign

Did you wonder why Ganni wasn’t at Copenhagen Fashion Week this year? Spoiler: they’re about to make their debut at the upcoming Paris Fashion Week, just in time for the launch of their FW24 campaign, titled ‘Who’s That Girl?’ The brand signs Christina Ricci, the iconic Wednesday Addams, to embody the ‘GANNI Girl’ in three facets: ‘The Protagonist’, ‘Free-Spirit’ and ‘The Unconventionalist’.

The ‘Protagonist’ is the modern woman at her best: she leads both her career and her personal life, leaving no ground unconquered. The ‘Free Spirit’ brings all the confidence, fun and flirtation of modern femininity and motherhood, but always with a daring touch. The ‘Unconventionalist’ is the definition of a cool girl: unexpected, unique and brutally inspiring in her own way.

‘I really enjoyed working with GANNI on this project. Playing with the characters and taking a more humorous approach to the multi-dimensional nature of modern women was the best part of the experience. GANNI genuinely celebrates women and their idiosyncrasies, and as an actress, I loved bringing that to life in the campaign,’ commented Ricci.