At Burberry, Christmas 2025 isn’t like a picture postcard. It’s a bit chaotic: neighbors dropping in unannounced, children jumping on the sofa, and someone who always burns the sofa.
Instead of perfect settings and frozen glamour, the brand invites you into a real home: half-eaten cookies, crepe paper hung with tape, teapots circulating, coats draped over antique chairs, and trays coming and going in no particular order. At the forefront is Jennifer Saunders, the hostess who tries to maintain control as the situation spirals out of her grasp amid bells, guests, and improvised carols.
Director John Madden places the camera where it is never placed: in the kitchen, in the hallway, in the garden with fake snow. Everything exudes authentic British Christmas: a little chaotic, but warm and full of fun moments: just as Christmas should be, come on.
The stars appear: Naomi Campbell in an impeccable trench coat surrounded by white ivy; Ncuti Gatwa walking through the door with gifts; parents and children singing carols dressed in Burberry Check scarves. The children destroy the living room and no one asks them to sit down. The coats shine on their own, but not as the protagonists of the story: they shine because they make sense in the reality that is being told.
And therein lies the message. Burberry does not portray an ideal Christmas. Perfection is not necessary here. The campaign shows that sophistication can coexist with domestic chaos and spontaneity.
Burberry finds that place: between messy tables, crowded homes, and doors that never stop opening. A human, imperfect, and very British Christmas—just as it should be.
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