This year, PUMA has outdone itself by collaborating six times with different brands, but the collection that stands out the most is the latest with Collina Strada. A partnership that infuses ruffles, florals and a fun spirit, bringing a fresh and vibrant attitude to the essence of PUMA. In doing so, the brand has transformed PUMA’s iconic pieces as well as new garments into an explosion of bright colours and irresistible floral motifs. From essential footwear to the most elegant clothing, each piece reflects a playful and contemporary spirit.
The collection includes essential pieces such as the Velophasis trainer, which fuses PUMA’s sleek running silhouette with the unmistakable Collina Strada touch. Adorned with ruffles, these trainers redefine the concept of sportswear. The Suede XL, meanwhile, reinterprets PUMA’s classic suede DNA with nostalgic Y2K styling. The Cellerator jacket is another must-have, combining athletic functionality with a high-fashion edge. Its elasticated hems, cuffs and pockets are enhanced with pastel shades, underlining the Collina Strada aesthetic.
The collection will be available from 19 July on PUMA‘s website, app, New York flagship shop, Collina Strada website and selected retailers.
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