'COLORS OF JOY' is the new collection from Swatch

The bigger the better, and especially if we are talking about summer fun, unforgettable moments and having a great time. Swatch knows that in the summer, what we most want is to break the routine and choose a bold colour to celebrate the joy and freedom at any time of day. For this reason they have created the new COLORS OF JOY collection.

These six oversized BIG BOLD watches are designed for fearless people who want to explore and for those who are proud to be different. BIG BOLD represents an attitude, a way of thinking and a way of life that is irreverent, self-assured and totally unpredictable. These watches come in a range of stimulating, lively, fresh and fun transparent colours.

Take them with you wherever you go because they go with everything and are ready to keep up with your summer. From the case to the bracelet, from the bezel to the glass and even the dial, these watches are made from bio-derived material. Lightweight, transparent, colourful, comfortable to wear and water-resistant, they are the perfect watches for your holidays!

For the first time at Swatch, the integrated injection-moulded bracelet also has a folding butterfly clasp made from bio-sourced material to ensure maximum lightness. This reinterpretation of a traditional high-end watchmaking feature with its patented materials offers a unique Swatch look and the guarantee of Swiss quality.