Coperni Pre-Fall 2025: Hacking the Future, Garment by Garment

For the first time, Coperni has men in one of its campaigns.

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Sébastien Meyer and Arnaud Vaillant transport us to the dawn of the Internet with their Coperni Pre-Fall 2025 collection. Imagine basements converted into dens, modem connections and the thrill of exploring an unknown digital world. This collection is an ode to those early days of the internet, a time when youth culture was defined by exploration, rebellion and the allure of an unknown universe that is now our present time.

The campaign perfectly captures this spirit, featuring a diverse cast of characters – models, actors and musicians – gathered in a dimly lit basement, reflecting the clandestine nature of early online communities. Significantly, this is Coperni’s first campaign to include male models, broadening the brand’s inclusivity. Baptiste Exarchopoulos makes his fashion debut, embodying the androgynous spirit that permeates the collection alongside the likes of musician Sea Bodega and model Heija Li.

Coperni masterfully fuses haute couture with the utilitarian aesthetic of the digital age. Technical fabrics, multi-pocket garments and sleek silhouettes designed for both IRL and URL. The iconic “C” logo is given new life, transforming into a delicate necklace that elegantly holds the dresses, while the “bionic flowers” are created with electrical wires. Yes, it is the conception of a romantic futurism in Coperni’s key.

Nostalgia for the 1990s permeates the collection, with flashes of yellow leopard print and classic Prince of Wales checks. It is a collection that celebrates the past while remaining firmly rooted in the present, a testament to Coperni’s ability to fuse heritage with cutting-edge innovation.

Coperni Pre-Fall 2025 collection is a celebration of youth culture that was born and developed in the Internet age.