The bombardment of brands’ Christmas campaigns has already arrived, but the one that takes the cake for the most adorable is Coperni’s campaign. If in 2023, Sébastien Meyer and Arnaud Vaillant surprised with 12 adorable kittens, this year they bet on recruiting five dogs protagonists: Pippa, Tupac, Harry, Neo and Prosper.
In the warm setting of a Christmas home filled with Coperni’s iconic gifts, such as the Mini Swipe, Sound Swipe and the must-have Coperni Baguette, amidst artificial snowballs and glittery wrappers, dogs explore the space as models wearing the brand’s Bridge boots stroll through the space. But here comes the Coperni touch: each dog interacts with the brand’s accessories, almost as if reflecting on their functionality (have dogs become fashion critics?).
The campaign is conceived as a five-episode series that has already released its first two episodes. In the first one, Harry, a pug with a lot of character, plays with Gloss Bridge boots; while in the second, a Labradoodle(worthy heir to any canine influencer) enthusiastically unwraps the famous glass Mini Swipe. A “Home Alone” Christmas, but undoubtedly cooler and cuter!
Under the baton of creative directors Charles Levai and Kevin Tekinel, and with production by Global Division, the campaign promises to make sure this Christmas is a bitchin’ one for all Coperni fans (Harry’s words, not ours). The wordplay may divide opinion, but the visual impact and storytelling make it one of the most memorable campaigns of the holiday season.
Coperni has done it again, and we’re here for it.
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