Courrèges bids farewell to the year with a digital campaign directed by Sam Rock

Courrèges closes the year with a campaign that could have come out of an experiment between modern sculpture and black-and-white cinema. Sam Rock turns the body into architecture and the garments into cuts of light: nothing is superfluous, nothing distracts. No red, no gold, no festive spirit. This is about lines, silhouettes, and shapes that Courrèges handles better than anyone else.

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The images function as small performances: the model leaning on a white sphere that looks like a private planet, a black dress cutting out the background as if it were a symbol, ballerinas turned into extensions of the body, a bag floating in tension with the gesture. Everything is clean to the limit, but never empty. It is minimalism with intention, not boredom.

The clothes respond to that same language. Precisely cut dresses, geometric openings that look like they were drawn by laser, pants that follow the curve of the body, shiny leathers… Courrèges achieves something difficult: making the look seem simple when in reality everything is measured to the millimeter.

There is no Christmas narrative because it doesn’t need one. The campaign feels more like a work of art than a commercial display. A reminder that the brand lives at that exact point where the future and the vision that André Courrèges once had meet.

The collection and accessories are now online and in boutiques. For those who want to see out the year without sequins—just clarity, shape, and silhouette. 

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