Crafted Garden by LOEWE Perfumes at the Madrid Design Festival

LOEWE Perfumes will be part of the Madrid Design Festival 2026 programme with Crafted Garden, an exhibition conceived as a contemporary sensory garden. The installation will be open to visitors during February and March at various locations throughout the capital.

The project brings together three distinct experiences that take their starting point from the tradition of Renaissance gardens, understood as spaces for contemplation, knowledge and symbolic order. Building on this historical reference, Crafted Garden offers an immersive journey where nature is interpreted through design and scent, creating an environment that invites leisurely exploration.

The spatial core has been developed by Molo Design, a studio renowned for its research into modular structures and sustainable materials. Its cellular forms in ultra-thin recyclable paper, inspired by botanical manuscripts and ancient volumes, form an ephemeral architecture that transforms the space into a kind of constructed garden. The flexibility of the system allows for different configurations, highlighting both the sculptural dimension of the ensemble and its environmental commitment.

Through this intervention, LOEWE Perfumes presents its olfactory universe in an exhibition format that also integrates blown glasswork, a central element in the brand’s visual identity. The proposal thus establishes a dialogue between craftsmanship, innovation and sustainability, in line with the house’s creative philosophy.