The boutique gym chain BIGG leads the fitness and wellness sector in Argentina thanks to its focus on personalized training and its commitment to excellence in customer service. It already has more than 60 gyms in Latin America and Spain where it offers multiple workouts designed for each of us to achieve our own goals while continuing to train in a group.
BIGG was born as a CrossFit box, when three brothers and two brothers-in-law decided to transfer the values of rugby to their work: persistence, humility, teamwork and competitive sport. They wanted to create an inclusive project that everyone could feel part of.
They took CrossFit in Ibero-America to the top by participating two years in a row in the “CrossFit Games” and becoming the first to achieve this milestone in the region. This was thanks to their winning formula that combines a fun environment with the discipline necessary to elevate the sport to the highest level.
Over time, they had the vision to start adding new modalities for different body types and people with new fitness goals instead of focusing only on CrossFit. It was at this point that the method that sets them apart, with a great versatility of workouts, was born. “Group training, individual goals” is the motto that sums up the BIGG way of working.
The sports team strives every day to ensure that each of the members experience “the best time of our day” through a genuine atmosphere of companionship and good vibes. The games they play to warm up, the corrections and efforts to motivate the members by the coaches, and the fun and fellowship time of the day, among other things, are what make BIGG a very special project.
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