Daniel Lee's first swimwear campaign for Burberry

To celebrate the summer season, Daniel Lee reinterprets the brand’s codes with his first swimwear campaign: an ode to Burberry’s signature summer lightness and adventurous spirit.

The check is Burberry‘s iconic print, first used to line trench coats in the 1920s. Over the decades, it has become a symbol of the brand’s history, craftsmanship and timeless British style. Now, these different prints are the protagonists of the collection, which includes swimwear, shorts, bathrobes and beach bags.

The images and video for the campaign, shot on a beach paradise, were shot by Tyron Lebon, while the soundtrack is by Vegyn, with vocal contributions by Covco. The cast of models includes Alex Schlab, Angelina Kendall, Candace Demers, Ismael Auguiste, Kaedon Baxter, Matheus Mesquita, Sophie Alice, Tess Carter and Tianna St. Laurent.