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Danielle from NewJeans joins the Omega family

The K-pop star has made the leap to haute horlogerie, choosing the Constellation in steel and 18 Ct Moonshine™ gold.

Danielle from NewJeans joins the Omega family

With her unique style and youthful energy, the artist joins the iconic Swiss brand, marking a new chapter in her career.

The K-pop star has taken the leap into fine watchmaking by choosing the Constellation in steel and 18 Ct Moonshine™ gold, a timepiece that reflects her vibrant and sophisticated personality.

Since their debut with the hit album New Jeans in 2022, the group has taken the world by storm. Songs such as ‘Hype Boy’ have stayed on the charts and their EP Get Up reached #1 on the Billboard 200. NewJeans continues to break records and with over 6.4 million records sold, their impact on music is undeniable.

Within the band, Danielle stands out not only for her talent, but also for her personal style and positive outlook on life. In her own words, OMEGA represents for her ‘the most beautiful symbol of time’, a reflection of her personal vision of luxury: precise, vibrant and full of character. ‘They allow me to be myself and express my style in different ways,’ she adds.

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