The office staging and sartorial looks, as well as the corporate aesthetic in the campaign’s set design, are an extension of the “CorpCore” theme that was previewed in last September’s BOSS Fall/Winter 2023 runway show.
Almost a year ago, BOSS revolutionized Milan Fashion Week with its TECHTOPIA show. In it, we were transported to a future full of technology in which executive fashion reigned, baptized by the same creative director, Marco Falcioni as “CorpCore”. Now, this same path continues with the new “IT’S FOR LIFE” campaign, in which David Beckham appears for the first time as brand ambassador.
Wearing the latest BOSS designs, each of the ambassadors unveils an all-terrain FaII/Winter 2023 collection, offering garments for any occasion, perfectly suited to the needs of a 24/7 lifestyle. BOSS signature suits are reinvented in strong, modern silhouettes, designed with an eye on the cold months ahead.
Under the tagline #BeYourOwnBOSS, the brand continues to put the focus on the importance of always living purposefully, taking charge of our own lives, and being true to our style. Being our own BOSS is a personal day-to-day commitment.
Now, as part of the Hugo Boss collaboration with David Beckham, we have to wait for Milan Fashion Week to finally see the first designs that the former footballer and businessman has prepared for Spring/Summer 2025.
The new Fall/Winter 2023 collection is available at BOSS Stores around the world, as well as at wholesale partner outlets and on boss.com.
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