In a very special year for Bugaboo, celebrating its 25th anniversary, the pioneering pram brand continues to push forward and push the boundaries for families and parents-to-be. By creating an emotional connection with a future-conscious generation, Bugaboo offers innovative prams and solutions to simplify parenthood. So that families are free and empowered to shape and mould their lives, in their own way.
The new campaign connects with parents-to-be, representing their shared mission to raise the next generation of children so they can help shape the future, the way they see it and also take better care of the planet. Today’s family model also exists in many different forms. “Designed for the future” pays homage to this by photographing various families on their unique journeys with Bugaboo products subtly blended into the narrative.
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