Desigual presents “I love Paris, I love Ester”: the t-shirts that debunk the false rivalry between women

Desigual Fashion Show. Front row. Ester Expósito and Paris Jackson. Real rivalry or fabricated drama? Paris Jackson and Ester Expósito launch a powerful message against false female rivalry, inviting us to celebrate the complicity and power of the bonds between women with the new exclusive Desigual T-shirts.

A year ago, no one would have expected this stellar collaboration in the current Desigual campaign starring Ester Expósito. Together they starred in one of the most talked-about moments in the media and on social media, after sharing the front row at the brand’s 40th anniversary fashion show. The apparent disagreement between the two sparked speculation and was widely reported and went viral, dominating headlines, reels, and TikToks around the world. Ester Expósito later clarified that it was a misunderstanding and that there is no animosity between them.

Today, what happened at the fashion show has become a T-shirt celebrating female friendship, the admiration and complicity that exists between them. At the same time, it highlights the use of controversy and polarization as a strategy to attract attention, generate conversation, and generate clickbait, without considering the ethical implications and the impact it can have on those involved.

This impact is also part of the central message of the “Not a Doll” campaign, with which the brand and Ester Expósito highlight the fact that women’s bodies are turned into a topic of conversation, under the constant scrutiny and pressure of haters, comments, and opinions. In contrast, the campaign champions the freedom to feel good just the way you are, without submitting to stereotypes or other people’s expectations. It’s an invitation to enjoy yourself without complexes and to dress for yourself, not for others.

The “I love Paris” and “I love Ester” T-shirts, available in stores and online, are an amplified declaration of friendship that tells us that if we have to make noise, let it be cool, constructive, and positive.

Desigual chooses Ester Expósito as its global ambassador.