Desigual ‘Studio’: its new premium line debuting with a fashion show in Barcelona

Desigual announces the launch of Desigual Studio, its most premium and disruptive offering to date. A new, exclusive, limited-edition line that represents the brand’s ultimate creative expression and will be unveiled at an international fashion show on September 10 in Barcelona.

After a significant transformation in recent years, Desigual is taking a further step in its ambition to remain a pioneer in creativity: Desigual Studio is a premium collection that represents a contemporary reinterpretation of the brand’s DNA and unique codes. A look at the archive and its roots that returns the brand to its most distinctive origins, taking them to a new aesthetic dimension.

The Desigual Studio line represents an evolution of the brand’s design, with a proposal conceived for the thirty-year-old fashionista customer who seeks unique pieces that express her creativity and self-confidence. It focuses on noble materials, carefully crafted details, and a more elevated approach to the product. A premium collection with surprising details that are uniquely Desigual. Without losing its feminine essence, this new vision also incorporates a casual, colorful, and daring dimension that responds to current style codes.

“With Studio we want to show a Desigual taken to the extreme, to its maximum expression. This first Studio FW25 collection is inspired by Barcelona, ​​creative, ambitious and deeply rooted in our DNA. Studio is our way of claiming the difference and distinction of our brand, and celebrating design in capital letters,” says Fernanda Blasco, Product Director at Desigual.

An unprecedented fashion show for this new premium line

The international fashion show on September 10th will mark a turning point for the brand. The venue will be Barcelona, ​​the city where Desigual was born and which remains an inexhaustible source of inspiration. The event, which will bring together international media and celebrities, will serve as a creative launching point, reinforcing its values: creativity, daring, openness, inspiration, difference, and non-conformity.

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