Desigual to pay tribute to its reinvention with a fashion show in Barcelona

The fashion show will take place in an iconic location in Barcelona, kept secret for the moment, and will mark a milestone in the history of the brand by highlighting its legacy over the years. The past, present and future of Desigual will be unveiled before the eyes of a select group of more than 300 people who will attend the fashion show, including many celebrities and important figures in the international fashion world.

This fashion show marks the culmination of the new repositioning of the brand, initiated a few years ago, with the aim of connecting with a new community of young people, embracing more than ever that very Desigual DNA of creativity and innovation. The catwalk will feature looks from the SS25 collection inspired by the 2000s aesthetic and the brand’s heritage. Innovation, an indispensable element for Desigual throughout its existence, will have a prominent place in the show with a surprising and evocative mise-en-scène.