Fashion’s favourite cool girl, Devon Lee Carlson, teams up with quirky clothing and lingerie brand, For Love and Lemons, for the launch of their 2024 Christmas lingerie campaign, set in a magical winter wonderland where days are spent baking Christmas treats, opening presents and playing board games, all while wearing only tiny lingerie sets.
This limited edition collection embraces the story-filled joy and nostalgia of being home for the holidays with a bold twist, featuring exquisitely embroidered teddy bears, cute satin sleepwear and cosy knitwear, all designed within the finest palette of candy cane reds and sophisticated blacks.
The connection between the brand and Devon is distinctive, and this is their third collection launched together. ‘Devon brings a joyful, free-spirited feel to the holiday collection that perfectly captures the essence of For Love & Lemons. His warm and fun energy adds a magical touch, creating a meaningful connection with our customers and bringing the spirit of the season to life perfectly,’ Laura Hall y Gillian Kern, founders of For Love & Lemons.
The multi-year relationship between the two is reflected in this carefully integrated 360° campaign. From an influencer Secret Santa initiative to a limited edition capsule of Wildflower cases personally selected by Devon herself and a nostalgic scrapbook with all the campaign memorabilia to say a little thank you to her muse, the For Love & Lemons team didn’t overlook any detail of this campaign.
‘What makes someone more excited about the best time of the year than the internet’s favourite girl? Doing a shoot with Devon for this campaign was a dream. As we explore bigger partnerships in the new year, we are constantly creating joyful moments for our customers to be a part of,’ Nicolette Gazsi, marketing director at For Love and Lemons.
The collection is available to buy today, 19 November 2024 at www.forloveandlemons.com.
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