Diesel SS25: 'D is for Denim'

A total of 72 looks with which Glenn Martens continues to establish himself as one of the most versatile and extraordinary designers in the industry.

The giant hall where Diesel usually holds its acclaimed shows, located on Via Raffaele Rubbatino in Milan, was covered with more than 15 tons of denim remnants – which will later be reused – in an attempt to maintain the brand’s commitment to the circularity and sustainability of its proposals. And what better way to enter the Martens universe than by immersing ourselves in a cloud of denim? While we waited for the show to begin, a mesmerising voice-over told us about the process to which the designs created by the creative director are subjected.

To the rhythm of an eclectic soundtrack, models with striking looks provoked by fluorescent contact lenses began to follow one another around the space unveiling one of the most complete and ambitious collections of Milan Fashion Week: from coats made from leftover denim yarn bovins and shreds tied together, leather jackets in extra soft fur, draped dresses, shiny mini-skirts, trippy shirts and much more.

The colour palette based on autumnal tones such as camel, stone grey, black and khaki green also gave way to bold shades such as red, yellow, green and floral prints in a multitude of combinations.

Scroll through the galleries above and discover all the details.