Entitled ‘Break the Box’, the iconic Italian brand has been conceived by Glenn Martens and art director Christopher Simmonds.
Photographer Paul Kooiker explores the relationship between voyeur and exhibitionist through the lens of a woman who exists within the narrow parameters of a bland office environment. She sits and watches a group of characters inside a different kind of box: a television.
On the other side of the lens, against the backdrop of cardboard walls, the diverse cast of models spanning ages, races, genders and species (there’s a baby and a chihuahua) come to life. They dance, pose and reveal themselves to the syncopated rhythms of a techno track. The viewer is transfixed and turned on. He taps his foot and moves towards the screen. She wants to enter.
This is how the concept of Diesel‘s Autumn/Winter 2024 catwalk is expanded, playing with perception and adding surprise elements as the protagonists wear the acclaimed designs in dark denim, animal prints, camouflage and acid colours, synthetic leathers and lots of glitter.
A study of desire, the tension between the superficial and the internal. Things are not always what they seem. A multitude of impulses live inside each of us.
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