Dingyun Zhang, new project with Adidas?

Less than 48 hours ago, the designer Dingyun Zhang published a story showing what looks like a shoebox with the Adidas symbol and his name on it. As you can imagine, the networks did the rest. Will the designer become the new Adidas collaborator? It looks like it.

It’s not at all uncommon for Dingyun Zhang to become the new Adidas collaborator. The designer has already worked closely with the brand in his time designing for the YEEZY footwear section with Kanye West. For sure, the young designer has contributed significantly in the success of Ye’s footwear, including the Yeezy 700 Wave Runner. Enough to get his start in the industry and then spread his wings into other fields through apparel collaborations, as he has done with AREA, Moncler or Marni.

Since he presented his debut on the London runway for the FW20 season, we have seen him shine both solo and with these big brands doing what he does best: garments with puffy volumes. Some are already postulating him as the big star of the new streetwear era.

Surely Adidas, after the economic crash due to its cut of relationship with Kanye, is trying to get as close as possible to an aesthetic that was bringing them many benefits at the end of the day.