Dior launches a film parody

In order to reveal all the secrets of the D-Journey bag.

The Maison is proud to present its latest accessory object of desire: the D-Journey designed by Maria Grazia Chiuri for the SS25 ready-to-wear collection. And far from presenting an ordinary campaign, the French house has opted for an audiovisual piece that stands out for its satirical approach that transforms the tone of infomercials into a dynamic, glamorous comedy.

British actress and Dior ambassador Rosamund Pike is in charge of bringing the ingenious script to life, in which, in an almost comical tone, she states that ‘finding the perfect bag can be quite a challenge’. The D-Journey is not only the must-have accessory of the season, but also the ideal companion for those who want to perfectly combine exclusivity and functionality. Because, as the advert states, its versatility is infinite, and it has been designed to adapt to any facet of modern life.

The project also features other well-known faces who add their personal touches to the portrayal of this new must-have. Indian actress and star Sonam Kapoor takes on the role of an overwhelmed editor-in-chief, while Olympic tennis champion Zheng Qinwen wears the accessory just after a match. Camille Cottin and Deva Cassel, meanwhile, include the D-Journey in their meditation and rehearsal activities, and model Anyier Aniei underlines the bag’s impressive practicality in the middle of a fitting.

‘In a world overflowing with responsibilities, it’s easy for things to get out of hand. That’s why you need our D-Journey, the most intuitive accessory ever created’.