Dior launches pop-ups around the world to celebrate the Dior Tears capsule

London, Tokyo, Seoul and Shanghai will host exclusive ephemeral shops during the month of July to present the capsule collection designed by Kim Jones and Tremaine Emory.

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This is one of the most coveted collaborations of recent times. Inspired by denim and decorated with the emblematic Denim Tears symbols and Dior prints, the collection features unique pieces such as the Saddle Bag, the Ingot and the B33 sneakers. The two creatives wanted to pay tribute to and celebrate this unique union through different pop-ups around the world.

During the month of July, the temporary shops will be located in London, Tokyo, Seoul and Shanghai, and will host the designs amidst giant inflatables and creative video projections. Visitors will be able to download a digital production by artist Azuma Makoto‘s studio, the perfect symbiosis of art, fashion and culture.

If you visit any of these cities, don’t forget to visit these iconic pop-up stores. Opening dates are as follows:

London – From 8 to 13 July

Tokyo – From 11 to 30 July

Seoul – From 13 to 22 July

Shanghai – From 15 to 25 July

And speaking of ephemeral installations… We tell you all the details about the arrival of Dior in Formentera.