A study of character.
Dior‘s new global campaign for Spring-Summer 2026 seeks to suggest a state of being. Through David Sims‘ photography, the proposal functions as an exercise in observation where the recoding of the House under the creative direction of Jonathan Anderson translates into a restrained, precise and deeply evocative visual language.
Presented in black and white, the images are conceived as sketches: fragments of a larger narrative that convey concise information through the body, clothing, and environment. Everything seems to be suspended in a specific moment before or after the action, where space is key and, although the environmental elements are scarce, they are loaded with meaning.
The undisputed stars are Greta Lee, Louis Garrel, Paul Kircher, Kylian Mbappé, Laura Kaiser, Sunday Rose and Saar Mansvelt Beck, who rest, transform and concentrate halfway between reality and fiction. The clothing accompanies this intermediate state, where the focus is on the architecture of the silhouettes and the tactility of the textures. Anderson thus constructs a wardrobe that is perceived both visually and physically, and where the past—present through archival references—enters into direct conversation with the now. The iconic Bar jacket reappears alongside Delft shorts, while bolder lines are juxtaposed with a general sense of calm. Tailoring dialogues with denim and knitwear, bringing everything together in harmony.
The bags take on a personality of their own: the Lady Dior is now covered in tassels, the Dior Cigale features its characteristic mini bow, the Dior Crunchy and Dior Bow remain delicate and soft, and the Diorly reinforces its attitude.
Under Jonathan Anderson‘s leadership, the Maison reaffirms its heritage while interpreting it with excellence.
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