Dior to hold its Cruise 2025 show in Scotland

The presentation of the collection will take place in the majestic gardens of Drummond Castle.

After announcing the cancellation of the show that was originally scheduled to take place in Hong Kong, the Maison is pleased to announce the new location where this special event will take place on 3 June. It is Drummond Castle in Scotland, considered a historic architectural treasure where the past can be connected with the future through the silhouettes designed by Maria Grazia Chiuri.

A poetic invitation to discover the powerful links that Dior has forged throughout its history, highlighting the autumn-winter 1942 fashion show, when the founding couturier christened an emblematic haute couture ensemble with the name Écosse; and also celebrating the sumptuous ball orchestrated at the Gleneagles Hotel for the presentation of the spring-summer 1955 collection.

And speaking of Dior… Find out all the details about the new Lady D-Sire.