‘Gold House’ stands as the Maison‘s new Concept Store offering a new must-see destination for lovers of luxury and design.
Strategically located opposite the Central Embassy Mall and Park Hyatt, this space presents itself as an ode to opulence and innovation. The façade, clad in shimmering gold tiles, pays homage to the symbolism of this colour in Thai culture, while its green garden setting adds a vibrant contrast that transports visitors to a carefully orchestrated Dior universe.
In a context where global luxury sales have faced challenges, the French fashion house’s bet on Asia-Pacific makes even more sense. Thailand emerges as a key market, with a projected growth of its personal luxury industry valued at $2.4 billion. With this in mind, Dior Gold House is conceived not just as a shop, but as a strategic statement that positions the Maison as a leader in a region where luxury and tradition converge.
Beyond its stunning architecture, the shop encompasses spectacular gardens and enclosed spaces designed by visionary Luca Albero, combining the dreamlike with the functional. The interior of Dior Gold House is a tribute to Thailand‘s rich artistic tradition. Works by artists such as Korakot Aromdee, Wishulada Panthanuvong and the 56th Studio team, among others, are part of a curatorial mix of contemporary and cultural heritage. The result: a space that is both gallery and boutique.
And as icing on the cake, the Dior Café – in collaboration with award-winning chef Mauro Colagreco – offers a full sensory experience with refreshments and sweets designed to complement the venue’s unique ambience.
The inauguration, held on 8 December, brought together BLACKPINK‘s Jisoo, along with prominent figures such as Tontawan Tantivejakul and Nattawin Wattanagitiphat.
Within the space, the latest collections by Maria Grazia Chiuri and Kim Jones are displayed alongside exclusive pieces created for the Thai market, such as the iconic Lady D-Joy, reinterpreted in a local key.
Dior Gold House
1029 Ploenchit Road, Lumpini, Pathumwan, Bangkok
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