Discover ILLIT, the K-Pop band of the moment, via Acne Studios

The Stockholm-based brand’s SS24 campaign features the members of the Korean band, who are preparing for the release of their debut album.

On March 25th, the first studio album by ILLIT, the emerging K-Pop band formed by YUNAH, MINJU, MOKA, WONHEE and IROHA, will be released under the title ‘SUPER REAL ME’. And while fans of this musical genre have already started the countdown, Acne Studios is betting heavily on them through an iconic partnership that goes beyond the images of the SS24 campaign.

Throughout the year, the young stars will be seen wearing some of the fashion house’s most exclusive designs at key band performances, events, fashion shows and special gatherings.

“Music is a big part of my life and often inspires me. Music and fashion are intertwined. Right now it’s all about K-Pop. We loved the idea of working with a group from the beginning of their career and growing with them. We have always supported and championed emerging talent, so it seemed like the right way to do it for a new generation,” says Jonny Johansson, creative director.

In this way, the campaign captured by Charlotte Wales, shows the latest proposal of Acne Studios in which denim continues to be the protagonist, accompanied by a subtle palette of pastel colours and attractive combinations of materials. Scroll through the gallery below and discover all the details:

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