Dito Collective takes a new step in its creative evolution with the launch of its Fall/Winter 2025 collection, a proposal that reaffirms its vision: garments with premium finishes, attention to detail and a marked retro air that connects with the sporty and nostalgic essence of the brand.
The brand founded by Lola Díaz and Edu García—inspired by tennis, classic aesthetics, and rugby polo shirts—once again asserts its identity through a coherent, elegant, and distinctive visual universe. The collection ranges from its iconic rugby polo shirts and baseball caps to V-neck sweaters, fleeces, and pieces crafted from high-quality materials, designed to transcend seasons and trends.
Once again, Dito invites us to travel back to the golden years of tennis: the vibrant atmosphere of a Wimbledon final in the 1980s, the eternal rivalry between John McEnroe and Björn Borg, and the tension between discipline and rebellion that defines its offering. The brand manages to balance quality, nostalgia, and a contemporary vision, consolidating its place among the Spanish brands with the greatest international reach.
The FW25 campaign, starring Dimas Noval, captures the retro and sporty essence of the collection, maintaining the polished and recognizable aesthetic that distinguishes Dito.
On the business front, the brand continues its solid global expansion. It currently has a presence in more than 50 multi-brand boutiques in Japan, the United States, Germany, and France, as well as more than 20 points of sale in Spain. Its growth is supported by both the strengthening of its online channel and the promotion of B2B, with a strategy focused on the multi-brand channel and international alliances.
Dito has already participated in two editions of Paris Fashion Week with its own showroom, a move that reinforces its positioning and its ambition to consolidate itself on the international scene. Everything indicates that the brand will continue to set the pace of contemporary urban fashion—and it wouldn’t be surprising if it soon surprises with new projects in the capital.
The FW25 collection is now available at www.dito-collective.com.
Dito Collective’s new collection: a dialogue between sport and classic fashion.
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